Bangor offers several world-renowned masters programmes that incorporate Consumer psychology. Students on these programmes take modules from the School of Psychology and the Business School. The modules allow students to learn a range of theoretical and applied skills. Students from all over the world come to study in the beautiful and peaceful surroundings of Bangor, North Wales. Many of our students have gone on to get jobs at companies like Google, Millward-Brown, Neilson, and Unilever. You can learn more about some of our programmes at this link:
At the undergraduate level, our final-year "Consumer and Applied Psychology" module receives rave reviews ("Excellent module…They managed to make learning fun again!"). This module includes innovative, life-skills-boosting assignments, such as having the students create video ads that promote a cause. Other innovations include offering a "Dragon's Den"-style assessments, incorporating in-class three-minute "discussion sessions", vodcasting, gamified social media, blog-writing, and creative small-group interactions. The students appreciate this innovative and all-encompassing approach to education ("This is one of the most enjoyable modules I have taken in my entire three years at Bangor." "…a brilliant lecturer, helping with stuff that isn't even part of the module like CVs and presentations").
Enterprise by Design.
Members of the Consumer Psychology team have been core co-creators of the "Enterprise by Design" programme. In this innovative programme students from several different schools come together to address design challenges presented by local companies. Our research suggests that students learn many enterprise-related skills through this programme.You can see our poster presented at the International Enterprise Educators Conference (Cardiff, 2010) by clicking here.
Social Enterprise Accelerator
Members of the team have started a novel social-enterprise accelerating programme.
You can read a Hotcourses article about the area of Consumer Psychology here.