Digital Signs Networks (DSN)
Working with one of the UK's leading DSN providers, Pixel Inspirations, researchers in the consumer psychology group have spent years studying how DSNs can be used strategically in both the marketplace and the workplace. In the marketplace they can help advertise products explicitly or implicitly prime people to consider products. In the workplace we have demonstrated their effectiveness at making workers happier, more loyal, and we have been able to nudge people to do things like spend less time on facebook or spend more time working in teams.
Working with brand owners from luxury, seasonal and gifting categories (Easter eggs, Christmas chocolate selection boxes, and whisky bottles), this project demonstrates that packaging reductions can be achieved while still retaining the relevant psychological perceptions that brand owners value. Additionally, the project demonstrates the potential value of several new methods of consumer testing.
Brains and Decision Making
Working with SBXL and numerous global brands we have been able to uncover some of the neural circuitry involved in decision making and choosing good/bad "special offers" (e.g. 2-for-1, half-off, etc). Find out more;
- Ground-Breaking project to brain-scan shoppers
- Bangor University study shows shoppers are not great at bagging a bargain
We have conducted numerous research projects for brands such as Mars and Cadbury to better understand effective methods of in-store advertising.
Our recommendations have changed how companies do their in-store advertising, and we have been able to drastically increase the effectiveness of their marketing. And, we have been able to help them target their strategic marketing spend to deliver far greater returns on investment.
Numerous projects have examined how to make packaging more effective, more environmentally friendly, and better branded.
We have investigated many ways of influencing the user-experience on websites. From creating brand images, to making people trust websites more, to nudging people to "share" and "like" content, we have conducted numerous studies both in the lab and out in the real world.